Age and Identity Verification

URU® is a service owned and developed jointly by BT and GB Group. DataCash provides merchants with access to the service through its XML APIs.

URU® provides you with an easy way to verify your customers' age and identity details against a comprehensive and reliable range of data sources in real time. It provides a fast and cost effective means of verifying that individuals are who they say they are ensuring that regulations are met and fraud is minimised.

Key Features

  • Can be tailored to meet your requirements. Confirm a customer's age and identity quickly and reliably or carry out full identity checks for accurate credit ratings
  • Online identity verification removes the need for paper documentation, improving the customer experience and streamlining the checking process
  • Checks identification data from a wide range of sources ensuring checks are automated, comprehensive and reliable
  • Perform "Know Your Customer" (KYC) checks for businesses regulated by the Financial Services Authority
  • Ease of integration via XML API

Key Benefits

  • Enhance the customer experience and significantly reduce the inconvenience of ID checking for all customers
  • Minimise online credit and debit card fraud
  • Implement easily via single Internet connection or single software component
  • Reduce operational costs by removing the need for paper documentation